Marketing, with a wider view.

Hi, I'm Tushar.

Marketing has my attention. Earning yours is the fun part.

I connect paid media, SEO, and the customer journey. Data helps me make better calls. Automation takes care of some of the busywork.

View experience

The wider view

The ad is only part of the story.

I've helped launch brands, bring in customers, and improve what happens next. A good click still needs somewhere good to land.

Brand & audience
I turn audience research into positioning, launch ideas, and messages people can recognise themselves in.
Paid & organic growth
I manage campaigns and work on SEO and landing pages, connecting how people find a business with why they choose it.
Customer journeys
I look at the purchase, the follow-up, and the return. E-commerce taught me that acquisition is only the opening move.
Data & automation
I use tracking to question performance and build workflows that take repetitive tasks off the team's plate.

4+ years: Growth and performance work
35+ businesses: Across B2B and B2C
₹25+ cr: Media investment managed
7+ industries: Experience across sectors

My journey

The work behind the experience.

ARM Worldwide
Assistant Manager - Paid Media
Nov 2025 - Present
I handle campaign strategy, day-to-day execution, and client relationships, managing approximately $1M annually in ad spend.
- Coordinate campaign and affiliate activity across platforms and partners.
- Research audiences and opportunities for new-business pitches and account growth.
- Built a media-planning automation tool to reduce manual errors and save team time.
SimplePlan Media
Senior Marketing Executive
Oct 2023 - Nov 2025
Different clients meant different growth problems, often in the same working day.
- Managed paid media, SEO, and landing-page work across 30+ B2B and B2C accounts.
- Connected paid and organic acquisition work to improve customer and lead acquisition costs.
- Supported four e-commerce launches and 30+ conversion-focused landing pages.
Ragavi
Marketing Project Coordinator
Jul 2023 - Oct 2023
At a D2C fashion business, I worked on getting customers to the store and making the visit count.
- Managed Snapchat, Meta, and Google campaigns.
- Improved average order value through upselling and purchase-journey changes.
Epic Businesses
Associate Data Analyst
Apr 2023 - Jul 2023
I started with the less visible side of e-commerce: what happens after someone places an order.
- Built WhatsApp chatbot workflows and SOPs for customer follow-up.
- Improved Shopify logistics workflows to help reduce returns.

The foundation

Technical roots. Marketing instincts.

Computer science taught me to break a problem down. Data analytics taught me to check my assumptions. In marketing, both help when the obvious answer isn't the useful one.