A closer look
Experience
The work behind the range.
Different businesses, different problems. These roles have taken me from customer operations to campaigns, team coordination, and account ownership. Paid media runs through the story. So does looking beyond it.
ARM Worldwide
Assistant Manager - Paid Media
Nov 2025 - Present
An education account where the work spans campaign performance, the client relationship, and finding the next useful opportunity for the business.
What I worked on
- Own media planning and account management across two education products and brand campaigns, translating business goals into plans and optimization recommendations.
- Build annual and product-level media plans with client stakeholders, connecting campaign priorities with budget decisions.
- Built an end-to-end media-planning tool to standardize plan creation, reduce manual errors, and save team hours.
- Refine HubSpot CRM processes and support Power BI reporting so lead tracking and campaign performance are easier to follow.
What came out of it
- Expanded the account into brand awareness and analytics work, adding approximately $70K in annual business.
- Contributed to a 2x conversion-rate uplift within three months.
SimplePlan Media
Senior Marketing Executive
Oct 2023 - Nov 2025
Agency work gave me breadth: lead generation, online stores, domestic and international markets, and clients with very different definitions of growth.
What I worked on
- Managed 30+ B2B and B2C accounts with ₹5 crore+ in ad spend across paid media, SEO, landing pages, and growth campaigns.
- Led a 5-member team across design, development, and client coordination, keeping delivery connected across disciplines.
- Supported four e-commerce brand launches and 30+ conversion-focused landing pages.
What came out of it
- Selected results across account work included 300% organic traffic growth, a 40% CAC reduction, and a 25% CPL reduction through SEO and paid media optimization.
Ragavi
Marketing Project Coordinator
Jul 2023 - Oct 2023
Hands-on acquisition for a D2C fashion business, with just as much attention on the purchase journey as the campaign that brought someone in.
What I worked on
- Managed Snapchat, Meta, and Google campaigns across ₹50+ lakh in ad spend.
- Worked on upselling and purchase-journey improvements to increase the value of each order.
What came out of it
- Delivered 2x ROAS and improved average order value by 2x through upselling and purchase-journey optimization.
Epic Businesses
Associate Data Analyst
Apr 2023 - Jul 2023
A useful starting point for a marketer: seeing what happens after the order, when customer communication and operations have to do their part.
What I worked on
- Built WhatsApp chatbot workflows and SOPs using Unicommerce and AiSensy.
- Worked on customer follow-up and Shopify logistics workflows, connecting data with day-to-day operations.
What came out of it
- The workflow changes reduced return rates by 50% and improved Shopify logistics efficiency.
Before the agency years.
Digital Marketing Freelancer
Mar 2020 - May 2021
Social media, paid traffic, and content for early-stage digital projects. Small projects meant getting involved in a bit of everything.
- Reduced Facebook traffic costs by 50%.
- Grew a WordPress website to 30K monthly users.
The technical foundation.
Education
Computer science taught me to think in systems. Data analytics gave me a way to question what those systems are telling me.
M.Sc. Data Analytics
Central University of Rajasthan
2021 - 2023
Bachelor's in Computer Science
VIPS, GGSIPU
2016 - 2019