Media
- Google Ads
- Meta Ads
- YouTube
- Demand Gen
- LinkedIn Ads
About
About
About Tushar.
Paid media and analytics-led marketer. I work where campaigns, dashboards, and stakeholder conversations meet — turning scattered signals into clearer decisions.
Profile
Where I come from.
I started with computer science, went deeper into data analytics, and found my lane in marketing — where numbers, user journeys, and creative decisions all meet. Today, I work across paid media, reporting, and growth systems, helping teams move from scattered campaign signals to clearer decisions.
I’ve worked across both agency and brand-side setups — which means I’m comfortable with platform execution, stakeholder communication, and the in-between work where most marketing problems actually live.
Journey in signals
From code to campaigns to systems.
01
Tech foundation
02
Data layer
03
Growth execution
04
Scale & systems
Experience
Where I've worked.
2024 — Now
Assistant Manager · Paid Media
ARM Worldwide — leading GMAC account management across GMAT, NMAT, and Branding verticals; building media plans, analytics mandates, and reporting pipeline.
2022 — 2024
Senior Marketing Executive
SimplePlan Media — managed 30+ B2B/B2C accounts and ₹5 cr+ ad spend; led a 5-member team; launched 4 e-commerce brands and 30+ conversion-focused landing pages.
Earlier
Marketing roles · Ragavi · Epic Businesses
Hands-on paid media execution, SEO, and account work across early-stage and growth brands.
Earlier
Freelance / Internships
Started in digital marketing while studying — paid media, SEO, content, and landing page work.
Skills & capabilities
Grouped by where they show up in the work.
Measurement
- GA4
- GTM
- HubSpot CRM
- Looker Studio
- Power BI
- UTMs
Growth
- Funnel optimization
- Landing pages
- SEO
- Creative testing
- CRO
Workflow
- Account servicing
- Reporting decks
- Automation
- Stakeholder coordination
- Claude Code / LLMs
Open to relevant marketing conversations.
Roles, collaborations, or just a good thread on paid media and analytics.